Volker Marketing Services
From Strategy to Execution and Awareness to Action
Marketing has become a multifaceted field with innumerable methodologies and considerations; inbound or outbound, demand generation or lead generation, digital or traditional, face-to-face or virtual… the list goes on. Finding a marketing partner who has depth of experience and expertise, and the specialists to deep dive into your area/s of concern can be challenging.
Volker Marketing Services (VMS) helps you develop a strategic marketing plan that won’t just collect dust on a digital shelf. Your plan will be executable, closing the gap between what sounds good on paper, and the reality of the resources you need to effectively implement your plan. Your plan will propel your brand forward in a way that moves buyers from Awareness to Action. But, we don’t stop at planning -we roll up our sleeves and take action.
People Buy From People They Trust
Reach out today to schedule time to discuss your needs.
Let's Connect!
jvolker@volkermarketing.com (616)890-4877
Solutions & Services
“Vision without execution is hallucination” -Thomas Edison
Volker Marketing Services has the connections and resources to tap into a team of really smart people who each bring expert marketing skills in varying specialties. And, it bears repeating, everything we deliver is executable.
VMS will become an active collaborator and contributor to your team, working with you to identify your greatest strategic opportunities for marketing and sales success. We become stewards of your brand to help you build trust in your products, your services, and your organization —trust that moves buyers from awareness to action in their buyer journey.
Here’s an overview of VMS Solutions & Services. View Detail for more information.
Strategic Planning and Execution
Your organizational goals and objectives, product roadmaps, and sales & marketing strategies must be linked. We provide the process and the plan to ensure strategic marketing integration, to turn silos into synergies.
Market and Marketing Research
The ‘build it and they will come’ mentality only worked in the movie. Market research helps you make informed and data-driven decisions of how and where to grow your business and how to effectively market to accelerate growth.
Demand and Lead Generation
Building awareness, understanding and belief that lead to action is equal parts art and science. Knowing when and how to strategically utilize demand over lead, or lead over demand generating activities can be the difference between stunted or increased sales.
Trade Shows and Events
Whether the scope is a tabletop display or 10,000 square foot exhibit, we can work with you from evaluation, to concept, to completion, and anything in-between. And, if you have a preferred exhibit design partner we will work with them on your behalf. VMS can plan and execute either a single event or manage your entire program.
Presentation Skills and Training
Your speakers become the face of your company, and, whether in-person or virtual, must have the skills to attract, engage, and retain their audience. Volker Marketing Services will help secure outside speaking and thought leadership opportunities, and work with speakers to ensure the highest level of competency.
Association Membership and Sponsorships
Industry association and affiliation participation are strategic initiatives requiring thorough evaluation for the scope of participation, and required resources to ensure benefits are leveraged to the greatest extent possible. VMS will evaluate and recommend, and where applicable, work directly with the association on your behalf.
Content Management
VMS writers and content creators will help identify topics, develop strategies, and produce content that resonates with the right audiences, at the right time , and through the right medium.
Media Relations and Thought Leadership
The days of writing a press release, having an industry publication pick it up, and watch customer information requests come flooding in are long gone. Social media, digital media, pay-to-play, and the reduction of print publications have all played a role in the need for new media strategies. Learn how we can help.
Digital Marketing
Digital Marketing, under the umbrella of inbound marketing, is often a standalone strategy because of the time, effort, and skills required to effectively execute. VMS can help you determine where, when and most importantly why digital marketing plays a role in your marketing strategy.